Sunday, April 22, 2012

strategic campaign



The previous section of this guide provides an introduction to organizing events. Holding good events is a very educational and rewarding activity in itself, but is not all there is to organizing. How can you plan out your action each semester for maximum impact? Can you design your initial activities to prepare the campus for later events? Can you anticipate and respond to any backlash? Can you measure your success? You will be better able to do all of these things if your events are mapped out as part of a campaign.
A campaign is a series of activities (tactics) designed to achieve medium and long-term goals. Campaigns are more likely to be successful if your entire group has an opportunity to be involved in the planning process. To share ownership in the planning process, we must adopt some common terminology when talking about our campaign organizing.
A goal is something your group wants to achieve. An example of a goal is getting your school to freeze tuition, or getting 1,000 students to sign a petition. Short term goals are things which you can do within a month, like obtaining the petition signatures. Another example of a short-term goal is to be allowed to construct a shanty-town on campus without interference from your administration.
Tactics are the tools you use to meet your goals. Doing a petition drive is a tactic. Obtaining 1,000 signatures is a goal. Holding a band benefit is a tactic. Raising $500 is a goal.
Tactics can be very small things too, like postering, leafletting, showing a movie, or sending a letter to the school paper.
The distinction between goals and tactics can be confusing because you may need to achieve small goals in order to employ certain tactics. For example, you might choose the construction of a shantytown as a tactic toward achieving the goal of educating your campus about the conditions of poverty many people face each day. You can’t just go out alone with a pile of lumber and start building however, because many people, including the campus police, might question or oppose what you are doing. So (unless there are 1,000 people in your group) you must first achive the goal of getting students and the administration to understand or accept your decision to build the shantytown.
So you might choose the tactic of sending a letter signed by 10 different student organizations to your college president urging that the shantytown construction be allowed. However, before you can send such a letter, you will need to meet a goal of getting 10 student organizations to sign on to it.
We could break this down even further (some important groups might be reluctant to sign on or would need to take a vote so you would use tactics to convince them or you would go ahead without their endorsement). But let’s stop here.
The point is that social change is not instant and your organizing does not occur in a vacuum, so you have to come up with a plan that will build support for what you want over time. And you may need to be flexible, because hurdles may be placed in your path by your opponents. When you are figuring out this plan you are strategizing. Your strategy is the approach you take to meeting your medium and long-term goals. It is the blueprint for your campaign.

Ideas for Strategizing

You may wish to set aside a few hours to strategize at a time other than your regular meeting – perhaps a Saturday afternoon. Some ideas:
  • Using “butcher paper” (big sheets of brown paper) or large newsprint and some markers, conduct a brainstorming session to identify your medium and long-term goals. Then come up with a list of tactics for achieving those goals. You may wish to use a common brainstorming model, such as the Strategy Chart developed by the Midwest Academy (see Bibliography).
  • After you narrow down the list of goals to a few you can work on in the next semester or two, make a timeline, including events beyond your control (spring break, holidays, election day, etc.), actions and events you have planned, and all preparations and deadlines leading up to them. Adjust your timeline to make it realistic and to maximize your effectiveness.
  • With the timeline in front of your entire group, this is a perfect time to delegate tasks, projects, and responsibilities among your members. Make sure that someone records everything on paper so that people confirm what they signed up to do. During the campaign:
  • Periodically review timeline and revise if necessary.
After the campaign:
  • Look back at your goals, tactics, and timeline and do a thorough group evaluation. Get written comments from everyone who was involved and even from some observers. Save this evaluation and the charts. Review them when you plan a new campaign. An organization that doesn’t learn from its past strategies keeps on making the same mistakes.
To anticipate the opposition’s actions:
  • Pretend you are them and hold a strategy session from their perspective. How would you effectively counter your own campaign? Identify weaknesses and adjust your own strategy accordingly.
Thinking and planning strategically can make the difference between ho-hum campaigns that get no attention and dynamic, creative campaigns that excite people, build your organization, and create real change.

refrence : campaign

addwords google



What is AdWords? It is an online advertising platform run by Google that allows you to display ads for your business on Google’s search engines, Google’s various websites and services, search partners and websites across the internet that are a part of Google’s display network. One of the basic principals behind AdWords is that you only pay when someone clicks on your ad. It’s called PPC advertising: Pay-Per-Click.

From a marketer’s point of view, or for that matter anyone trying to advertise their products, the establishment and growth of PPC has been little short of revolutionary. As many of us know, any form of advertising is a somewhat hit and miss affair. And no matter who might tell you otherwise, all forms of advertising involve some level of risk. And it’s usually quite high.
Pay Per Click, however, reduces this risk to an absolute minimum.
Is it possible to lose money from a scheme such as Google AdWords? Yes, of course it is. In fact it’s actually very easy to do so.
Scenario 1:
With a daily budget of only $2.00, and a maximum cost per click (CPC) of $0.05, Company 1 isn’t going to gain very much. Obviously. Nor are they risking losing much either.
But potentially they might gain forty customers a day, for only $2. Potentially.
After seeing a reasonable level of interest in their ads, Company 1 start to realise that they’re being held back by their daily budget and low CPC, so they cautiously increase their bids, and open up the daily budget to $4.00, and then to $5.00.
By this point, they’re reasonably confident that they can’t lose, as they’re only paying for each click anyway.
They’re wrong.
Scenario 2:
With the experience of a few years behind them, Company 2 have a daily budget of $25, and most of their bids are around $0.50 maximum CPC.
Company 2 are a well established company, and their website receives a fairly large amount of traffic. They’d really like to be able to accurately track their sales, but they just don’t have the time to do so.
They work on the basis that when you advertise, you throw a little bit of money around in many directions and hope that some of it sticks.
Their sales are great, so from their point of view, $750 a month on Google is peanuts.
And besides, they’re only paying when someone actually clicks their ads, so they can’t lose, right?
They’re also wrong.
In my hypothetical scenario, I outlined two companies, both of whom were happy with their respective AdWords spending, mainly on the basis that as they were only paying for clicks, they couldn’t lose.
The reason why they both might be wrong is simple.
Here’s a real life example.
Our company (SoftwarePromotions) has just introduced our Google AdWords Deluxe package, open to all software companies, wherever you are in the world.
To celebrate our launch, we are offering anyone who signs up for the package today, Wednesday the 6th of April, $1,000 of Google AdWords credit, paid for by ourselves. Click here for details now.
My guess is that most people reading this will have clicked the link. So we’ll have received a fairly high number of hits. But how many people will actually sign up for the package? I’m guessing very few.
If we were paying for the ad, even on a pay per click basis, we’ll probably have spent a fair amount on the number clicks. But our ROI would probably be zero.
The point here is that the information you see in the AdWords control panel is only half the story. The rest of the information lies in your web server logs.
An ad may generate hundreds (or even thousands) of visitors per day, at a reasonable cost. But if 99 percent of these visitors take one look at your website and then leave, you can’t really consider the ad to be a great success.
If however 75 percent of the visitors go on to explore your website, and 40% of them actually download the trial version, then you may be onto something.
If we take a quick look at the factors involved here, in order of importance, we’re looking at the ad itself, the landing page, the product, and then the price.
The AdWords Ad.
The wording of the ad is of course a critical factor. Get it wrong, and either the CTR or the ROI will plummet.
As well as the words you use, you also need to consider how your ad compares with the others that will be displayed by Google.
The content of your ad will be seen right next to your competition, so you have to keep an eye on what they’re saying, and you might want to consider how (or if) they’re competing with each other.
You should also try to get as much accurate information in there as you can, while simultaneously making sure that the overall impression is pleasing and compelling. Space is a little tight though, but no-one ever said it would be easy.
If you have a free trial of your software, then this might be worth including too. But don’t give the impression that the software is free. Again, you’ll get great clicks but a poor return on investment.
The Landing Page.
There’s nothing particularly clever about a landing page, and many companies seem to be happy to send people from their ads straight to their main page.
However, an effective landing page can have a massive effect on the success of your ads.
The basic idea is that the landing page should carry on where the ad left off. The ad is severely restricted to a very small number of characters, but your landing page has no such inhibitions.
No matter what the main focus of the ads, the people who click on them are clearly interested in the ideas expressed. So make sure that the landing page follows them up.
An effective landing page will also steer (or push) the visitor towards your goal, and present the important information as clearly and effectively as possible.
The Product.
Let’s not overlook the fact that the product is a factor too! Even the best ad and the most effective of landing pages isn’t going to do much for the sales of an appalling product. But presentation is key.
Make sure that the product looks good on the landing page, and if (or when) they download a trial version, make sure that they quickly understand the benefits that your software can offer them.
As always in software marketing, focus on benefits, not features. And make sure that everything the user wants or needs to know is right at their fingertips.
The Price.
Why is the price last in the list? Because up to a point, it’s the least critical of all the factors.
It all depends on the nature of the product, but many users are looking for a solution more than a bargain.
Example. If a business goes looking for a network monitoring application for their network and websites, the first thing they’ll be interested in is the solution.
They’ll be looking for an application that’s easy to use, with powerful monitoring capabilities, and will soon realise that they’re looking for a good notification system, easy to understand reporting capabilities, flexibility and so on.
When they find the product that fits these requirements, they’re almost certainly going to discover a whole load of extra benefits and features that they weren’t actively looking for, but will quickly appreciate how useful they could be.
At this point, the price isn’t just about their original needs. It’s about the overall package and benefits that they’ve now been presented with.
And it’s not only business who think this way. We’ve all gone out to purchase consumer goods, software, PC hardware and gifts with an approximate budget in mind, but have then gone way over because what we’ve found is worth the extra.
If the solution is presented in the right way, people and companies will part with their cash.
There’s also a fifth factor, and one that many advertisers often overlook. The unknown factor.
No matter how much you may have researched what people are searching for, how well you think you know your users, and how well crafted your ads and keywords may be, there is still the unknown factor.
Example. For one particular campaign, you bid on ten different keywords, and use ten different ads.
If you were to try and predict which ads receive the most number of clicks, I guarantee that you won’t get it right. And if you were to try and predict which of these ads prove to be most successful, in terms of bringing visitors that convert to downloads and sales, you’ll also be off.
Why? Because no matter how detailed the research and how experienced the ad writer, user behaviour is not an exact science. There are simply too many external factors that can have an impact on the perception of the ads, almost all of which lie beyond your control.
But this doesn’t mean that maintaining your AdWords campaign is a fruitless task. Far from it.
The solution, for once, is a very simple one:
Quantity. Followed by tracking.
When you setup an ad group, try (where possible) to create more than one ad. And where possible, track each of them individually.
If you’re dealing with 30+ ad groups, as some of our own clients are, then this isn’t always possible. 30 ad groups with ten ads in each adds up to an awful number of ads, tracking variables and statistics.
But you can identify the main groups, either in terms of actual interest or those that you would have expected more from.
The golden rule here is to throw out variables, track each one separately, then give them time to pull in data for you to work with. A little patience can go a long way, so aim to setup a new ad and leave it for a few weeks before making any decisions.
Once you start to get a feel for what’s working and what isn’t, start creating new ads to try and copy what’s already working, modify some of the medium-performance ads, and delete the deadwood.
Don’t assume that all ads are equal. A little experimentation and innovation can go a long way.

refrence : addwords

Sunday, April 15, 2012

Sunday, April 8, 2012

GUIDELINE YAHOO



Deskripsi
Artikel ini menguraikan pedoman kualitas untuk dimasukkan website di Yahoo! Search.
Resolusi
Yahoo! berusaha untuk memberikan pengalaman pencarian yang terbaik di Web dengan mengarahkan Anda untuk konten web berkualitas tinggi dan relevan dalam menanggapi permintaan pencarian Anda.
Halaman Yahoo! menginginkan disertakan dalam indeks:
Asli dan unik konten dari nilai asli.
Halaman yang dirancang terutama untuk manusia, dengan pertimbangan mesin pencari perhatian sekunder.
Hyperlink dimaksudkan untuk membantu orang menemukan menarik, konten yang terkait, ketika berlaku.
Metadata (termasuk judul dan deskripsi) yang secara akurat menjelaskan isi dari suatu halaman web.
Desain web yang baik secara umum.
Sayangnya, tidak semua halaman web berisi informasi yang berharga bagi pengguna.Beberapa halaman sengaja dibuat untuk mengelabui mesin pencari dalam menawarkan hasil pencarian yang tidak tepat, berlebihan atau berkualitas rendah. Hal ini sering disebut “spam.” Yahoo! tidak ingin halaman-halaman dalam indeks.
Beberapa, tetapi tidak semua, contoh dari jenis konten yang Yahoo! tidak ingin disertakan:
Halaman yang membahayakan keakuratan, keragaman atau relevansi hasil pencarian.
Halaman yang didedikasikan untuk mengarahkan pengguna ke halaman lain (doorway pages).
Beberapa situs atau halaman yang menawarkan konten yang sama secara substansial.
Situs dengan banyak, hostname virtual yang tidak perlu.
Halaman diproduksi dalam jumlah besar, yang telah secara otomatis dihasilkan atau yang nilai kecil (cookie cutter pages).
Halaman yang menggunakan metode artifisial untuk mengembang peringkat mesin pencari.
Penggunaan teks atau link yang tersembunyi dari pengguna.
Halaman yang memberikan konten mesin pencari berbeda dari apa yang pengguna akhir melihat (cloaking).
Situs berlebihan lintas terkait dengan situs lain untuk menggelembungkan popularitas jelas sebuah situs (skema link).
Halaman dibangun terutama untuk mesin pencari atau halaman dengan kata kunci yang berlebihan atau di luar topik.
Penyalahgunaan nama pesaing.
Beberapa situs menawarkan konten yang sama.
Situs yang menggunakan berlebihan pop-up yang mengganggu navigasi pengguna.
Halaman yang tampaknya menipu, curang, atau memberikan pengalaman pengguna yang miskin.
Yahoo! Pedoman Konten Cari Kualitas dirancang untuk memastikan bahwa halaman berkualitas rendah tidak menurunkan pengalaman pengguna dengan cara apapun.Seperti dengan panduan Yahoo! lainnya, Yahoo! berhak, atas kebijakannya sendiri, untuk mengambil tindakan apapun dan semua itu dianggap perlu untuk menjamin kualitas dari indeks pencarian.
Refrensi :  nanang suryadi , yahoo.com

GUIDELINE GOOGLE



Panduan Webmaster
Praktek terbaik untuk membantu Google menemukan, merangkak, dan indeks situs Anda
Setelah pedoman ini akan membantu Google menemukan, indeks, dan peringkat situs Anda. Bahkan jika Anda memilih untuk tidak menerapkan saran ini, kami sangat menganjurkan Anda untuk membayar perhatian yang sangat dekat dengan “Panduan Kualitas”, yang menguraikan beberapa praktik terlarang yang dapat menyebabkan sebuah situs yang dihapus sepenuhnya dari indeks Google atau dipengaruhi oleh tindakan spam yang algoritmik atau manual. Jika situs telah terpengaruh oleh tindakan spam, mungkin tidak lagi muncul pada hasil di Google.com atau di salah satu situs mitra Google.
Desain dan isi pedoman Selengkapnya …
Pedoman teknis Selengkapnya …
Panduan kualitas Selengkapnya …
Bila situs Anda sudah siap:
Submit ke Google di http://www.google.com/submityourcontent/.
Kirim Sitemap menggunakan Google Webmaster Tools. Google menggunakan peta situs Anda untuk mempelajari tentang struktur situs Anda dan untuk memperluas cakupan kami dari halaman Web Anda.
Pastikan semua situs yang harus tahu tentang halaman Anda sadar situs Anda online.
Desain dan isi pedoman
kembali ke atas
Buatlah situs dengan hirarki yang jelas dan teks link. Setiap halaman harus dapat dicapai dari setidaknya satu link teks statis.
Tawarkan peta situs kepada pengguna dengan link yang menunjuk ke bagian penting dari situs Anda. Jika peta situs memiliki jumlah sangat besar link, Anda mungkin ingin memecahkan peta situs menjadi beberapa halaman.
Jauhkan link pada halaman tertentu ke nomor yang wajar.
Buat yang berguna, kaya informasi situs dan menulis halaman yang secara jelas dan akurat menjelaskan konten Anda.
Pikirkan kata pengguna akan ketik untuk menemukan halaman Anda, dan pastikan bahwa situs Anda benar-benar termasuk kata-kata di dalamnya.
Cobalah untuk menggunakan teks daripada gambar untuk menampilkan nama, isi, atau link. Crawler Google tidak mengenali teks yang terdapat dalam gambar. Jika Anda harus menggunakan gambar untuk konten tekstual, pertimbangkan untuk menggunakan “ALT” atribut untuk memasukkan beberapa kata dari teks deskriptif.
Pastikan bahwa Anda <title> elemen dan atribut ALT yang deskriptif dan akurat.
Periksa link yang rusak dan HTML yang benar.
Jika Anda memutuskan untuk menggunakan halaman dinamis (misalnya URL berisi karakter “?”), Diketahui bahwa tidak setiap spider mesin pencari menjelajah halaman dinamis sebaik halaman statis. Ini membantu untuk menjaga parameter pendek dan jumlah mereka sedikit.
Meninjau praktek yang direkomendasikan terbaik kami untuk gambar dan video.
Petunjuk teknis
kembali ke atas
Gunakan browser teks seperti Lynx untuk memeriksa situs anda, karena kebanyakan search engine melihat situs Anda seperti Lynx. Jika fittr mewah seperti JavaScript, cookies, ID sesi, frame, DHTML, atau Flash mencegah Anda melihat semua situs Anda dalam browser teks, maka mesin pencari spider mungkin mengalami kesulitan menjelajahi situs Anda.
Izinkan bot pencarian untuk merayapi situs Anda tanpa ID sesi atau argumen yang melacak jalur mereka melalui situs. Teknik ini berguna untuk melacak perilaku pengguna perorangan, tetapi pola akses bot sama sekali berbeda. Menggunakan teknik ini dapat menghasilkan indeks yang tidak lengkap dari situs Anda, karena bot mungkin tidak mampu menghilangkan URL yang tampak berbeda tetapi sebenarnya menunjuk ke halaman yang sama.
Pastikan server web Anda mendukung If-Modified-Since HTTP header. Fitur ini memungkinkan server web Anda untuk memberitahu Google apakah konten Anda telah berubah sejak terakhir kali kami menjelajahi situs Anda. Mendukung fitur ini menghemat bandwidth dan overhead.
Memanfaatkan file robots.txt pada server Web Anda. File ini memberitahukan crawler direktori mana yang dapat atau tidak dapat dijelajahi. Pastikan itu saat ini untuk situs Anda sehingga Anda tidak sengaja memblokir perayap Googlebot. Kunjungi http://code.google.com/web/controlcrawlindex/docs/faq.html untuk mempelajari bagaimana menginstruksikan robot ketika mereka mengunjungi situs Anda. Anda dapat menguji file robots.txt Anda untuk memastikan Anda menggunakannya dengan benar dengan alat analisis robots.txt tersedia di Google Webmaster Tools.
Melakukan upaya yang wajar untuk memastikan bahwa iklan tidak mempengaruhi peringkat mesin pencari. Sebagai contoh, Google AdSense iklan dan link DoubleClick yang diblokir tidak ditelusuri oleh file robots.txt.
Jika perusahaan Anda membeli sebuah sistem manajemen konten, pastikan bahwa sistem menciptakan halaman dan link yang mesin pencari dapat merangkak.
Gunakan robots.txt untuk mencegah crawling dari halaman hasil pencarian atau otomatis dihasilkan halaman yang tidak menambah nilai lebih bagi pengguna yang datang dari search engine.
Uji situs Anda untuk memastikan bahwa itu muncul dengan benar di browser yang berbeda.
Memantau performa situs Anda dan mengoptimalkan beban kali. Tujuan Google adalah untuk menyediakan pengguna dengan hasil yang paling relevan dan pengalaman pengguna yang luar biasa. Situs Cepat meningkatkan kepuasan pengguna dan meningkatkan kualitas keseluruhan dari web (terutama bagi para pengguna dengan koneksi internet yang lambat), dan kami berharap bahwa sebagai webmaster memperbaiki situs mereka, kecepatan keseluruhan web akan meningkat.
Google sangat menganjurkan bahwa semua webmaster secara teratur memonitor performa situs menggunakan Page Speed, YSlow, WebPagetest, atau alat lainnya.Untuk informasi lebih lanjut, peralatan, dan sumber daya, lihat Mari Membuat Web lebih cepat. Selain itu, Situs Kinerja alat di Webmaster Tools menunjukkan kecdpatan website Anda seperti yang dialami oleh pengguna di seluruh dunia.
Kualitas pedoman
kembali ke atas
Pedoman ini mencakup kualitas bentuk yang paling umum dari perilaku menipu atau manipulatif, namun Google akan merespon negatif praktik menyesatkan lain yang tidak tercantum di sini (misalnya menipu pengguna dengan mendaftarkan salah eja terkenal website). Ini tidak aman untuk mengasumsikan bahwa hanya karena teknik menipu tertentu tidak disertakan pada halaman ini, Google menyetujuinya. Webmaster yang menghabiskan energi mereka menegakkan semangat prinsip dasar akan memberikan pengalaman pengguna yang lebih baik dan kemudian menikmati peringkat yang lebih baik daripada mereka yang menghabiskan waktu mereka mencari celah mereka bisa mengeksploitasi.
Jika Anda yakin bahwa situs lain yang menyalahgunakan panduan kualitas Google, silahkan melaporkan bahwa situs di https://www.google.com/webmasters/tools/spamreport. Google menyukai pengembangan solusi scalable dan otomatis untuk masalah, jadi kita berusaha untuk meminimalkan tangan ke tangan pertempuran spam. Laporan spam yang kami terima digunakan untuk membuat algoritma scalable yang mengenali dan memblokir usaha spam yang akan datang.
Kualitas pedoman – prinsip dasar
Membuat halaman terutama untuk pengguna, bukan mesin pencari. Jangan menipu pengguna Anda atau konten yang berbeda hadir untuk mesin pencari dari Anda menampilkan kepada pengguna, yang sering disebut sebagai “cloaking.”
Hindari trik yang ditujukan untuk meningkatkan peringkat mesin pencari. Aturan praktis yang baik adalah apakah Anda akan merasa nyaman menjelaskan apa yang telah Anda lakukan ke situs Web yang bersaing dengan Anda. Sebuah tes lain yang berguna adalah dengan bertanya, “Apakah hal ini membantu pengguna saya? Apakah saya melakukannya jika mesin pencari tidak ada?”
Jangan berpartisipasi dalam skema link yang dirancang untuk meningkatkan peringkat situs anda atau PageRank. Secara khusus, hindari link ke spammer web atau “bad neighborhoods” di web, sebagai peringkat Anda sendiri mungkin akan terpengaruh negatif oleh link tersebut.
Jangan gunakan program komputer yang tidak sah untuk mengirim halaman, peringkat cek, dll Program-program tersebut mengkonsumsi sumber daya komputasi dan melanggar Persyaratan Layanan kami. Google tidak merekomendasikan penggunaan produk seperti WebPosition Gold ™ yang mengirim perintah otomatis atau terprogram ke Google.
Kualitas pedoman – pedoman khusus
Hindari teks tersembunyi atau link tersembunyi.
Jangan gunakan cloaking atau sneaky redirects.
Jangan mengirimkan query otomatis ke Google.
Jangan memuat halaman dengan kata kunci yang tidak relevan.
Jangan membuat halaman, subdomain, atau domain dengan duplikat konten substansial.
Jangan membuat halaman dengan perilaku jahat, seperti phishing atau menginstall virus, trojan, atau badware lain.
Hindari halaman “doorway” yang dibuat hanya untuk mesin pencari, atau “cookie cutter” pendekatan seperti program afiliasi dengan konten asli sedikit atau tidak ada.
Jika situs Anda berpartisipasi dalam program afiliasi, pastikan bahwa situs Anda menambahkan nilai. Menyediakan konten unik dan relevan yang memberikan alasan bagi pengguna untuk mengunjungi situs Anda terlebih dahulu.
Jika Anda menentukan bahwa situs Anda tidak memenuhi pedoman, Anda dapat memodifikasi situs Anda sehingga yang dilakukan dan kemudian mengirimkan situs Anda untuk ditinjau kembali.
Refrensi : nanang suryadi , google.com

Sunday, March 11, 2012

Internet


History of the Internet in Indonesia began in the early 1990′s. When the internet connection in Indonesia is better known as the community network, where the spirit of cooperation, kinship & mutual cooperation is very pronounced. But in its development, the internet in Indonesia was very cold and commercial.
Based on ARIN and APNIC whois records, the Internet protocol (IP), the first of Indonesia, UI-NETLAB (192.41.206/24) registered by the University of Indonesia on June 24, 1988. RMS Ibrahim, Suryono Adisoemarta, Mohammed Ihsan, Robby Soebiakto, Putu, Firman Siregar, Adi Indrayanto, and Onno W.Purbo are some legendary names in the early development of the Internet Indonesia in 1992 through 1994. Each has mengontribusikan personal expertise and dedication in building historical footage computer network in Indonesia.
The writings that promote the existence of the Internet network in Indonesia can be seen in several articles in print media such as COMPASS, entitled “Computer networks using low cost radio” in November 1990. Also some short articles on the magazine’s Student Association of Electrical Electron ITB in 1989.
Around the year 1994 began operating IndoNet headed by Sanjaya. IndoNet is Indonesia’s first commercial ISP. At that time the POSTEL not know about the crevices of the Internet business & are still very few Internet users in Indonesia.Initial connection to the Internet using dial-up performed by IndoNet, a step which is quite reckless, perhaps. Location IndoNet still in the area in the complex Rawamangun UI faculty, incidentally Sanjaya’s father is a lecturer in the UI. IndoNet early access in the early use text mode with a shell account, lynx browser and email client pine on AIX servers.
Starting in 1995 some BBS in Indonesia such as Clarissa provide Telnet access services abroad. Using the remote browser Lynx in the U.S., then the Internet users in Indonesia can access the Internet (HTTP).
Recent developments that need to be taken into account is the trend toward e-commerce and internet cafes are mutually supporting one another & Indonesia led to a more solid community in the world of information. Fellow e-commerce to build their communities in some of the major mailing lists such as warta-e-commerce@egroups.com, mastel-e-commerce@egroups.com, e-commerce@itb.ac.id & i2bc@egroups.com.
Since 1988, CIX (UK) offers the services of e-mail and Newsgroups. Later offering services HTTP and FTP access. Some Internet users are using 1200 bps modems and phone lines are very expensive International to access the Internet. Since 1989 Compuserve (USA) also offers the services of e-mail and newsgroup recently, HTTP / FTP. Some users of CompuServe using a modem connected to the Gateway Infonet located in Jakarta. CompuServe access costs are still expensive, but much cheaper than CIX.
That’s a short story about Indonesian internet history.


Source : let them in

HTML 5




From Wikipedia



HTML5 is a language for structuring and presenting content for the World Wide Web, and is a core technology of the Internet originally proposed by Opera Software. It is the fifth revision of the HTML standard (created in 1990 and standardized as HTML4 as of 1997) and as of March 2012 is still under development. Its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices (web browsers, parsers, etc.). HTML5 is intended to subsume not only HTML 4, but XHTML 1 and DOM Level 2 HTML as well.
Following its immediate predecessors HTML 4.01 and XHTML 1.1, HTML5 is a response to the observation that the HTML and XHTML in common use on the World Wide Web are a mixture of features introduced by various specifications, along with those introduced by software products such as web browsers, those established by common practice, and the many syntax errors in existing web documents.[citation needed] It is also an attempt to define a single markup language that can be written in either HTML or XHTML syntax. It includes detailed processing models to encourage more interoperable implementations; it extends, improves and rationalises the markup available for documents, and introduces markup and application programming interfaces(APIs) for complex web applications. For the same reasons, HTML5 is also a potential candidate for cross-platform mobile applications. Many features of HTML5 have been built with the consideration of being able to run on low-powered devices such as smartphones and tablets. In December 2011 research firm Strategy Analytics forecast sales of HTML5 compatible phones will top 1 billion in 2013.
In particular, HTML5 adds many new syntactical features. These include the new <video>, <audio>and <canvas>elements, as well as the integration of Scalable Vector Graphics (SVG) content that replaces the uses of generic <object>tags. These features are designed to make it easy to include and handle multimedia and graphical content on the web without having to resort to proprietary plugins and APIs. Other new elements, such as <section>,<article>, <header>and <nav>, are designed to enrich the semantic content of documents. New attributes have been introduced for the same purpose, while some elements and attributes have been removed. Some elements, such as <a>, <cite>and <menu>have been changed, redefined or standardized. The APIs and document object model (DOM) are no longer afterthoughts, but are fundamental parts of the HTML5 specification. HTML5 also defines in some detail the required processing for invalid documents so that syntax errors will be treated uniformly by all conforming browsers and other user agents.




History

The Web Hypertext Application Technology Working Group (WHATWG) began work on the new standard in 2004, when the World Wide Web Consortium(W3C) was focusing future developments on XHTML 2.0, and HTML 4.01 had not been updated since 2000. In 2009, the W3C allowed the XHTML 2.0 Working Group's charter to expire and decided not to renew it. W3C and WHATWG are currently working together on the development of HTML5.
Even though HTML5 has been well known among web developers for years, it became the topic of mainstream media in April 2010 after Apple Inc's then-CEO Steve Jobs issued a public letter titled "Thoughts on Flash" where he concludes that "[Adobe] Flash is no longer necessary to watch video or consume any kind of web content" and that "new open standards created in the mobile era, such as HTML5, will win".] This sparked a debate in web development circles where some suggested that while HTML5 provides enhanced functionality, developers must consider the varying browser support of the different parts of the standard as well as other functionality differences between HTML5 and Flash. In early November 2011 Adobe announced that it will discontinue development of Flash for mobile devices and reorient its efforts in developing tools utilizing HTML 5.
Standardization process
The Mozilla Foundation and Opera Software presented a position paper at a World Wide Web Consortium (W3C) workshop in June 2004, focusing on developing technologies that are backwards compatible with existing browsers, including an initial draft specification of Web Forms 2.0. The workshop concluded with a vote, 8 for, 14 against, for continuing work on HTML. Later that month, work based upon that position paper moved to the newly formed Web Hypertext Application Technology Working Group (WHATWG), and a second draft, Web Applications 1.0, was also announced. The two specifications were later merged to form HTML5.
The HTML5 specification was adopted as the starting point of the work of the new HTML working group of the W3C in 2007. This working group published the First Public Working Draft of the specification on 22 January 2008. Parts of HTML5 have been implemented in browsers despite the whole specification not yet having reached final Recommendation status.
According to the original W3C timetable, it was estimated that HTML5 would reach W3C Recommendation by late 2010, after a Last Call in 2008.[citation needed] However, the First Public Working Draft estimate was missed by eight months, and Last Call was only reached in 2011.
On 14 February 2011, the W3C extended the charter of its HTML Working Group with clear milestones for HTML5. In May 2011, the working group advanced HTML5 to "Last Call", an invitation to communities inside and outside W3C to confirm the technical soundness of the specification. The W3C is developing a comprehensive test suite to achieve broad interoperability for the full specification by 2014, which is now the target date for Recommendation.


Even as innovation continues, advancing HTML5 to Recommendation provides the entire Web ecosystem with a stable, tested, interoperable standard. The decision to schedule the HTML5 Last Call for May 2011 was an important step in setting industry expectations. Today we take the next step, announcing 2014 as the target for Recommendation.

— Jeff Jaffe, Chief Executive Officer, World Wide Web Consortium
The criterion for the specification becoming a W3C Recommendation is "two 100% complete and fully interoperable implementations". In an interview withTechRepublic, Ian Hickson guessed that this would occur in the year 2022 or later. However, many parts of the specification are stable and may be implemented in products[citation needed]:


Some sections are already relatively stable and there are implementations that are already quite close to completion, and those features can be used today (e.g. <canvas>).

— WHAT Working Group, When will HTML5 be finished?, FAQ
The WHATWG made a Last Call for its HTML5 specification in October 2009. Then, in December 2009, WHATWG switched to an unversioned development model for the HTML specification, effectively abandoning its HTML5 project, but kept the name "HTML5". In January 2011, following this, the WHATWG renamed its "HTML5" living standard to "HTML". The W3C nevertheless continues its project to release HTML5.
As of January 2012, the specification is in Working Draft state at the W3C. Ian Hickson of Google is the editor of HTML5.
Markup
HTML5 introduces a number of new elements and attributes that reflect typical usage on modern websites. Some of them are semantic replacements for common uses of generic block (<div>) and inline (<span>) elements, for example <nav> (website navigation block), <footer> (usually referring to bottom of web page or to last lines of HTML code), or <audio> and <video> instead of<object>. Some deprecated elements from HTML 4.01 have been dropped, including purely presentational elements such as <font> and <center>, whose effects are achieved usingCascading Style Sheets. There is also a renewed emphasis on the importance of DOM scripting (e.g., JavaScript) in Web behavior.
The HTML5 syntax is no longer based on SGML[dubious – discuss] despite the similarity of its markup. It has, however, been designed to be backward compatible with common parsing of older versions of HTML. It comes with a new introductory line that looks like an SGML document type declaration, <!DOCTYPE html>, which triggers the standards-compliant rendering mode. As of 5 January 2009, HTML5 also includes Web Forms 2.0, a previously separate WHATWG specification.
XHTML5
XHTML5 is the XML serialization of HTML5. XML documents must be served with an XML Internet media type such as application/xhtml+xml or application/xml. XHTML5 requires XML's strict, well-formed syntax. The choice between HTML5 and XHTML5 boils down to the choice of a MIME/content type: the media type one chooses determines what type of document should be used. In XHTML5 the HTML5 doctype html is optional and may simply be omitted. HTML that has been written to conform to both the HTML and XHTML specifications—and which will therefore produce the same DOM tree whether parsed as HTML or XML—is termed "polyglot markup".
Error handling
An HTML5 (text/html) browser will be flexible in handling incorrect syntax. HTML5 is designed so that old browsers can safely ignore new HTML5 constructs.[citation needed] In contrast to HTML 4.01, the HTML5 specification gives detailed rules for lexing and parsing, with the intent that different compliant browsers will produce the same result in the case of incorrect syntax. Although HTML5 now defines a consistent behavior for "tag soup" documents, those documents are not regarded as conforming to the HTML5 standard.
Popularity
According to a report released on 30 September 2011, 34 of the world's top 100 Web sites were using HTML5 – the adoption led by search engines and social networks.